Network project “liqs”
Purpose
In 2011, when the tsunami happened to Japan, a lot of designers all over the world designed posters, t-shirts or something to encourage helping Japan. However, a lot of designers used the images of the Japanse war crime flag(also know as Rising Sun Flag) because they did not know about the story behind the flag. I did not mentioned anything detail about what Japan did in the past in this piece, but I just want designers and people know that the Japanse war crime flag is not the image that you want to use for any reason. A lot of victims of the war crimes are still alive, the flag causes trauma.
Again, use the regular Japanse flag, not the war crime flag. Using Rising Sun flag to help Japan is same as using Nazi’s Swatchka to help Germany
Purpose and Background
Dancers have original moves.
Even if audience did not see the dancer’s face, audiences can recognize who it is by dancer’s movements. We dancers won’t tell you who we are, but moves will. Dancing is not just what we do, is our identities.
Methods
Camera setting: Exposure 15sec, Apature f/22
Mounted LED lights on dancer’s foot and let them do their “Signature Moves”
Special Thanks To
Ian Flaws aka Rule One – Street Styles Crew/Owner of Bboy Factory
Yuji Kosa – Super Fresh Krew
Steven Silva aka Quick Silva – Amida Crew/Owner of Generation Bboy
Andy Nguyen aka Nhi – Covix Crew
Jay Lee aka Jaywalk – Elevated Styles Krew
Billy Yang – Covix Crew
Brief
Digitally bring the Yamaha story to life.
Creative Challenge
Create a campaign using digital media that generates global brand awareness for Yamaha’s full range of products. They want you to develop a digital platform, product, service, or idea that engages people through new methods of online advertising.
Yamaha believe that through the collaboration of musician and instrument, or rider and bike, passion and performance is harnessed – although their products are different, the audience attitude remains the same.
Yamaha believe in the power of play, choosing to call its audience ‘players’ rather than consumers or customers. You should develop this interactive approach to tell their story. They would like you to create a digital idea that immerses new players – those who are young at heart – in the Yamaha world.
Inspiration
One of my favorite movie Being John Malkovich is about subconsciousness. I used the idea that people control a person’s body.
Experimentation
I intended to use multiple masks of my face to make people experience being someone else. However, I had a lot of interesting experiences while I’m working on the project. People interpreted this project in political way and talk about stereotypes because the mask is an Asian’s face. Also some other talked about multi-identity in modern days.
Motion Logotype Project from Motion Design II
I created a brand of production company calls “Jaywalk Creative”, and I designed a motion logotype of the company.
Jaywalk Creative is a video production company specialized for “bboy event”.
3D Typography title sequence, motion tracking
Dec, 2012
My name is Jay
I dance and design
EXPERIENCE
EDUCATION
CERTIFICATES
SKILLS
REFERENCES
Furnished upon request
